Goodwin suggests in his theory that music genres have their own music video style. This can come in the form of stage performances, dance routines and clothing.
- Particular genres have their own music video style
- There is a relationship between the lyrics and the visuals
- There is a relationship between the music and the visuals
- There will be a lot of close ups of the artists because the record label want their faces out there
- There is frequent references to notion of looking and a large portion of this comes with the voyeuristic treatment of the female body
- There is often intertextual references
- The artists may develop an iconography that occurs in all of their work (eg The 1975)
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