The colours throughout this album suggests a fun girly vibe to the audience. Pinks and reds are associated with females therefore the most likely audience is going to be girls. These colours also suggest that the songs are going to be 'girl power' songs possibly standing up for females or break up songs.
The sultry look Rihanna gives shows how she is an attractive artist which is likely to attract a male audience as well as the female crowd she will already be catching the eye of. This widens the amount of people likely to buy the album.
A floral theme can be noted throughout the digipak which reiterates the fun girly theme. Roses have connotations of romance which suggests the album may be about love or heartbreak. These unanswered questions and clues make the consumer more likely to make a purchase.
The only text on the whole digipak is the artist's name 'Rihanna' and the album name 'Loud' both in capitalised sans serif font. This not only makes the text easy to read but also suggests how the producers believe these are the only important elements that need to be on the cover and that these alone will be enough for people to want to purchase.
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