The candy theme presented on this digipak suggests that Katy is a sweet artist who doesn't take herself very seriously. This will help to appear to the younger audience because they will be attracted by the sweets and cake.
For the CD itself, a doughnut image has been created to fit on the round CD to make it appear as if it is a doughnut. This is a humorous way of using artwork to represent the artist as light-hearted and girly.
The nudity on the front cover of the album cover is daring and edgy. Due to the style of artist Katy Perry is, this nudity is acceptable. As the photo is taken in a tasteful way where all 'inappropriate' areas are covered, the photo is seen as acceptable. Because of the style of artist Katy Perry is, it is seen as passable for her to be displayed naked on the cover of her album that will be on shelves world wide.
Katy is portrayed as some type of royalty in one of the images where she is shown to be wearing a crown. This suggests to the audience that Katy thinks highly of herself and wants the audience to receive this in a way that she is important and therefore people should buy the album. The direct address in all of the images holds eye contact with the audience and keeps them engaged.
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