The artwork on the front cover and throughout the digipak is made up of many small images put together to create a collage where the artists face can be seen. This involves the consumer and the artist's fans being involved in the album therefore making them more likely to purchase it. This style of artwork appears throughout the digipak which also makes it appear attractive and worth buying as some people may be more inclined to buy it if they see this clever artwork.
Writing the artist's name in light on the front of the album cover suggests that the artist is a star and that attention should be drawn to him. Lighting his name up in this fashion makes the audience focus on this element the most and possibly question the reasoning behind this idea therefore leading them into wanted to buy the album.
The dark colour scheme throughout the digipak suggests the songs are on the sadder side of the spectrum and possibly involve 'dark' lyrics. Styling the album with these colours to suggest the type of music on the album is a typical convention of digipaks.
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