Magazine Analysis 1- The 1975

This is The 1975's album advert for their album called 'The 1975'.  This advertisement is very basic and stripped down, which represents the band as very relaxed and raw, which they are.  The 1975 sell themselves in a different way to most artists, they use visuals instead of their actual faces.  The 1975 used rectangular lights in all of their promo, magazine adverts, albums and singles.  The main focus of this magazine advert is the name, 'The 1975'.  They have drawn attention to this in a number of ways. Firstly, the words 'The 1975' are illuminated on the advert with lighting.  Against a black background, this is very aesthetically pleasing as it draws attention to the writing.  Moreover, the writing is central.  This stops the eyes from wondering anywhere else and keeps all the focus on the middle of the page, where the band's name is. The words 'The 1975' are the only text pasted over the image which brings attention to it also.  The use of this 'logo' throughout the advertising of The 1975 as a brand keeps the recognition up which means that when new material is released, it is easily recognised.

This magazine advert is fully monochrome.  This again supports the idea that The 1975 want to be represented as straight to the point and slick, which is how a monochrome palette is received visually. The illuminating glow that reflects off of the floor in the image could be interpreted that this album contains tracks that may make the consumer think and reflect themselves.  Some songs off of this album such as 'Menswear' and 'Robbers' are very slow, chilled and reflecting songs which is why this is mimicked by the cover art on the magazine advert. 

The 1975 have their own way of writing.  This is where whenever the band sends out a tweet or promotes something in a magazine or even the writing on their album, they always write in capitals and use a lot of forward slashes and hyphens ( // and - ).  This is used on their magazine advert above.  This represents their indie style which is also uniformed as it runs throughout all the media they contribute to their audience whether this be tweets or albums, as stated previously. 

The writing on the advert is very basic and straight to the point, which fits in to The 1975's style.  The only information it states is that the album has been released and is available to purchase on iTunes, in store and on Amazon.  No extra details are given.