Magazine Analysis 6- Rhianna

This magazine is promoting Rihanna's album 'Rated R'. The colour scheme throughout the poster is mainly monotone with hints of red.  As mentioned in previous posts, this is very common with RnB artists as the black and white suggests mystery and the acents of red add hints of danger. Rihanna has a alter ego known as 'Bad Gal RiRi' who is Rihanna's more 'hood' side.  Using reds, whites and blacks in her poster reiterates that she is a hood girl at heart and isn't one to be messed with.  The image of Rihanna on the cover is in black and white also, this doesn't give that much away about what she really looks like and again supports the idea that she is a mysterious secretive individual.  

The text on this cover is simple but bold enough to make a statement.  The largest text on the magazine advert is the artist's name, 'Rihanna', in capital letters presented in reverse block.  This makes the wording stand out and draws attention to the artist's name above everything else.  This is done to show that Rihanna's name is the most important element of the advert.  Using reverse block makes the text stand out because it is white writing against a black background.  The contrast means that the lettering is easily visible.  

The image of Rihanna displays a lot about her as a person.  With one hand covering half of her face, it suggests that as an artist Rihanna is quite mysterious and hidden.  It could also suggest something about the album, perhaps that the songs are fairly 'grimy' as she has got a serious look on her face that almost looks threatening.  Some songs on the album such as 'Hard' and 'Rude Boy' have an almost street sound to them.  These songs are definitely more 'Bag Gal RiRi' than just simple Rihanna.  The eccentric makeup that Rihanna can be seen wearing suggests that she is a bold character who wants to be seen.  The heavy winged eyeliner and the bold hark lipstick draws attention to her piercing eyes and plump lips which could appeal to her male fans as these are the parts of the face that men tend to look at most.  

The two named songs on the advert 'Hard' and 'Russian Roulette' were the most well known singles before the album was released which lets the audience know that they have already had a taste of what is going to be on the album.  This also gives a level of excitement to the target audience and they will therefore be more excited for when the album is actually released.