Analysis of Video 1- Rihanna featuring Drake 'Work'

Rihanna (ft Drake)- Work

The colours used in the video are very romantic and flirtatious.  This is supported by the relationship represented between the two artists in the video.  The dancing and body language between them both is very suggestive that they are a couple and are flirting with each other.  This helps sell the song to fans because it has always been an unanswered question about if Drake and Rihanna are an item or not.

The clothing in the video worn by Rihanna is very 'risky' her skirt is short and her top is see-through. This attracts a certain type of audience because of the nudity.  A theory that supports this idea is Laura Mulvey's idea of the male gaze.  This is where artists are styled a particular way to entice a male audience by dressing in revealing clothing and having a certain look that men like.

The direct address in the video makes the audience feel important.  This is done by Rihanna as she never breaks eye contact with the audience throughout the song no matter what else is happening. Even when Drake is up close behind Rihanna singing to her right into her ear she still holds eye contact with the audience.

The lyrics in the video are very suggestive, but in a subtle way.  Although those phrases juxtapose each other, the artists have managed to do this in a very impressive way.  To most people the lyrics appear to be about 'putting in work' meaning putting in effort but his isn't the case. The lyrics are suggestive as the phrase 'work' refers to the Jamaican Patois way of singing.  Rihanna is Barbadian and the word 'work' refers to sex.