Magazine Analysis 7- Ed Sheeran

This magazine is promoting Ed Sheeran's album '+'.  The sepia image of Ed Sheeran takes up the majority of the poster to portray him as an artist who takes himself seriously.  The warming smile showcased by Sheeran suggests that he wants to appear in a friendly way to his audience.  As his songs tend to be quite warming with a loving sound to them this might be why he has chosen to pose like this.  The colouring of the image, sepia, warms the image and makes it look more welcoming than if it was in black and white which may look more harsh.

The largest piece of text on the poster is the artist's name 'Ed Sheeran'.  This is done purposefully so that the eyes of the audience are drawn straight to it.  The font used here is used often throughout Ed Sheeran's posters, albums and other promotional material.  This uniformed look makes it so that Ed's work is easily recognised.  The '+' symbol is an iconic sign representing the name of the album.  This is in an orange font which shows up against the black background and therefore draws attention to it.  Reverse block is used to create this illusion.