Theorists- Freud

Structure of the Mind 

Freud believes that the mind has three separate levels:

• The Conscious Mind
• The Preconscious Mind
• The Unconscious Mind

These apply to 21st century media in the way that the media industries create content that they know will mentally effect their audience in the way that they want it to. Freud's theory can be applied to the media industry in the way that the unconscious mind is sent into overdrive when bombarded with different emotions, feelings and sensory information. In Freud's original theory, he found that others feel pleasure from seeing other people feel pleasure themselves. According to Freud, the music industry use voyeurism to attract an audience. This is used in music videos in the sense that in videos nowadays, they can be highly sexualised and 'risky' so that the audience can watch others enjoying themselves on screen and then feel that emotion for themselves.