The simplistic design matches the chilled vibe of 'the XX' as a band. Their lyrics, videos and songs in general are all very slow paced and relaxed which may be why the artwork on their digipak album is so simplistic too. This is also typical of the XX because they use this style for all of their albums and singles. This makes them recognisable as this becomes associated with the artist.
There is no information featured on the back of the digipack. This reiterates how the band are quite minimalistic and mellow so this style works for them. If this design was on a Chris Brown digipak, for example, it wouldn't fit. The XX are known and recognised for their simplistic sounds and designs and this is why it works so well for them. Due to the band name being 'the XX' their name is not printed anywhere on the digipak but the artwork of the letter 'X' all over the digipak represents the artists itself.
The monochrome colour way used reiterates the simplistic album and artist. A lazer cutter has been used to create an 'x' cut out shape. This adds something extra to the album and gives it dimension so this could potentially become a trademark.
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