Magazine Analysis 8- Mumford and Sons

This magazine is promoting Mumford and Son's album 'Sigh No More'.  The imagery on the posters look flickered as if they've come off of an old film.  This sticks with the vibe that Mumford and Sons have which is quite indie and retro. This artwork displays all the members of the band which represents them all as equals.  They are seen holding the instruments that they play with to show the audience what type of a band they are.

The colouring on the poster is mostly dark and autumnal.  This matches the time of year that this album and tour were occurring and coming on the scene.  The pictures and more specifically the way they are positioned on the poster look almost hand made.  This gives the band a welcoming feel.

'Mumford and Sons' is printed in the largest font at the top of the poster to draw attention to it.  It is written in serif font and reverse block is used to make the writing stand out.  All the writing is in white colouring on a black background.  This represents the band as living by the book.