Positives-
Music Video- All in all, Esha's final video is very impressive. The lip syncing is perfectly timed throughout and the actor in the video is very dedicated. He seems to be connecting with the lyrics with his body language, hand gestures and facial expressions. The range of locations looks very effective in the final video as the shots swap and change very often which keeps the video looking interesting. The editing in the video goes in time with the beat in the song which is sometimes quite fast pace which shows Esha's strong ability in this area.
Negatives-
Some of the camera work appears to be slightly shaky. This could've been improved by the use of a tripod.
Research-
Positives-
This person has put a huge amount of
detail into their blog. Here is an image off of Esha's blog where they
have gone into detail on the song they are going to use in their final
piece. The attention to detail here is perfectly displayed as she has
analysed every single detail of the song she selected. The song Esha chose was
'Poet' by the band Bastille. Esha spoke about the band members, listed
background information about the band themselves and inserted relevant pictures
and videos relating to the song.
Esha analysed posters promoting singles that artists have recently released. Again, the amount of detail put into the analysis is impressive as it is clear that a lot of time and effort has been spent on these posts. Everything on the poster in commeneted on at least once and a large amount of detail is said about each element. This is a poster promoting the artist Gotye.

Esha did some extra research on some theorists of media construction where she found some step by step tips on how to locate the key features of a music video. This shows that she was serious about her media studies as well as highly interested in what she was doing about. Using extra sources of research meant that Esha could get a deeper understanding into what she was working with. This would've also given Esha an advantage when it came to her own video as she would have gathered extra knowledge.
Summary of positives- This blog is incredibly detailed with a range of formats used. Esha’s blog has a huge amount of information in the planning aspects of it. The attention to detail of the music video analysis is very impressive as everything has been picked up on and everything has been commented on almost down to every second. It is clear from the planning posts alone that is candidate is interested in the work she is doing which means that the final video will hopefully echo this interest.
Negatives-
The only negative from the research section of posts from Esha's blogs is that some posts haven't been completed. It seems as though she was meant to go back to her blog and make improvements but has forgotten to do so. This has meant she has missed out blog posts.
Planning-
Positives-

Esha's detailed costume plan shows how she has thought in detail about how she wants the people in her video to be represented. Using a visual mood board displaying ideas of costumes means that people looking at this post can picture themselves what kind of costume Esha aims to have in her video. Writing about the costume as well as using images means that the idea is clearly displayed.

Brainstorming initial ideas in a spider diagram format means that it can be seen which ideas link with which others. Getting all her ideas down onto paper meant that she could gather her thoughts and physically see what ideas she had to play with. It also shows that she had a large amount of ideas in the first place.
Summary of positives- Again, a lot of detail has been put into the planning in this blog. Esha has made blog posts for each section of planning that would help her to gather her ideas together and create her video properly and to a high standard.
Negatives-
Again, Esha hasn't completed some blog posts. She has left them half finished or with indications that she is going to go back to them and add in extra things or write more detail but has failed to do so.
Digipak-
Positives-
The overall digipak looks very professional and well put together. The colours used are bright and go well with each other which makes it look very aesthetically pleasing. Simple colours are used, red, black and white, which keeps the focus on the words and doesn't detract from the more importnant things on the digipak. The digipak seems very uniformed in the sense that everything is well placed and put together in a way that appears planned and meaningful.
Negatives-
Some of the text personally seems to be a little too large. This covers the male's head a little too much on the front cover of the digipak which I believe brings down the overall execution of the digipak cover. Furthermore, the Virgin logo is directly copied from the actual logo. This could have some complications for the copyright of the logo.
Positives-

Negatives-
Some of the text personally seems to be a little too large. This covers the male's head a little too much on the front cover of the digipak which I believe brings down the overall execution of the digipak cover. Furthermore, the Virgin logo is directly copied from the actual logo. This could have some complications for the copyright of the logo.
Magazine Advert- This blog doesn't appear to have a magazine advert, so not much can be said about this.
Evaluation-
From what has been written, Esha would've gone into a lot of detail in her evaluation but unfortunately it only went as far as a brief draft. As with other sections of her blog, Esha has not managed to complete the evaluation section of her blog.
I believe the problem throughout this blog is that perhaps too much time has been spent on certain posts and blogs so this has meant that important elements have been left out. From this I have learnt that I need to keep an eye on timings and deadlines in order to get everything done to a high standard without leaving out parts.
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