Black and white colouring is used to represent the band as stripped back and relaxed. The 1975 as a band pride themselves in simplicity as a lot of their music videos and promotional material have the same artwork and are in black and white. This makes them recognisable as when consumers see the specific artwork they know it is The 1975s art.
The illuminated frame used on the front and the back of the digipak draws attention to the information inside it. In this case, on the front cover it is the artists name/album name and on the back is the tracklist. These elements are portrayed as the most important.
The name of the album is 'The 1975' which is interesting in itself. This suggests that they don't believe it is important for the album to have its own individual name because the band name itself is enough to entice the audience. The simplicity of The 1975 as a band is what their fans love about them.
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